AUDI POWERED BY PZERO: CAPSULE COLLECTION FOR THE DRIVING COMMUNITY

What do Audi and PZero have in common? They both target the international driving community with the language of style, design, technology and road performance. The iconic “Audi Powered by PZero” collection places Audi firmly within the lifestyle category and consolidates the perception of PZero among the community of drivers.

The collection is to be distributed throughout the Audi network and at the Pirelli flagship store at Corso Venezia, 1 in Milan.

CAPSULE COLLECTION

Leather Jacket
A new concept in outerwear for driving which combines the premium quality of super-soft leather with the technology of neoprene.
Elastic ergonomic inserts along the sides and at the joints to step up performance during driving sessions.
Padding on the shoulders and elbows borrowed from the patterns of the Audi interiors.
Fastening finishes in elastic nylon accentuate the hi-tech spirit of the garment.
Zip designed by the Audi team and developed by PZero.
Audi logo on the back of the collar.
100% made in Italy as a guarantee of top quality.
The details with diamond shape stitching are reminiscent of the stitching in the Audi RS models.

Sneakers
Driving shoes with a sneaker design inspiration.
The shape of the heel was extensively researched and curved and moulded according to the driving position.
Stitching on the back to create a clean line without metal inserts. Unusual combinations of experimental fibres – rubberised leather, suede and fabric.
The empathy between the two brands is visible in a discreet logo, while the design of the stitching is inspired by the Audi design lines.

Cap
Classic baseball cap restyled in leather and neoprene.

Details taken from the leather jacket to round off the urban style.
Stitching inspired by the seats of sports cars.

Scarf
100% wool scarf. Seasonal accessory which echoes the textures of interior designs inspired by Audi interiors.