Tommy Hilfiger, which is owned by PVH Corp. [NYSE: PVH], announces that supermodel Gigi Hadid travelled to Tokyo on October 12, 2016, as part of her global #TogetherTour. The tour is taking Gigi from New York, Berlin and Milan to Dubai, Tokyo and Shanghai to see how people worldwide are giving the TommyXGigi collection their own local style twist.
Gigi began her day by meeting with local influencers, including Alexa, Rika Tachino, Julia Abe, Erika Gold, Elisa Baker, Matsu-you and Usuke Hida, at the Kawaii Monster Café. Concepted by acclaimed modern art designer Sebastian Masuda, the iconic café celebrates the best of Harajuku pop-culture and fashion.
The influencers shared their favorite local fashion inspirations with Gigi and styled the TommyXGigi collection with their own Tokyo twist. Gigi also met with local fans and consumers at the Tommy Hilfiger flagship store in Omotesando where she presented her favorite looks from the TommyXGigi collaborative collection.
The TommyXGigi collection features women’s sportswear, footwear and accessories, including watches, sunglasses and THE GIRL fragrance. The designs celebrate Gigi’s unique take on modern style, fused with Hilfiger’s signature “classic American cool” heritage. The look is effortless, youthful and cool – it’s Gigi’s new take on nautical with a playful, romantic edge.
The TommyXGigi collection is currently available at select Tommy Hilfiger stores. The collection’s global premiere on the runway took place on September 9th at New York Fashion Week. Tommy Hilfiger hosted its first ever consumer-facing fashion show, “#TOMMYNOW,” which was opened to the public. This innovative approach embraced Hilfiger’s wider commitment to the democratization of fashion, with all designs, including the TommyXGigi collection, available to purchase globally the moment they hit the runway.
Gigi’s multi-city #TogetherTour kicked-off on September 2nd in Berlin, Germany, where she attended the Bread & Butter by Zalando trend show and premiered the TommyXGigi collection for the first time. She has also visited Milan and Dubai, and will continue the #TogetherTour in Shanghai on October 14th.
Supermodel Gigi Hadid, Alexa, Rika Tachino, Julia Abe, Erika Gold, Elisa Baker, Matsu-you and Usuke Hida.
Friends and followers of the brand are invited to join the conversation on social media using #TommyXGigi and #TogetherTour.
October 12, 2016
Kawaii Monster Café
Harajuku, Tokyo
Tommy Hilfiger Store Omotesando
4-30-3 Jinguma
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