The most representative submissions were published in the company’s annual report, illustrated by New Yorker cartoonist Liza Donnelly. The authors, including students from Egypt, Brazil, the US and Italy, were also invited to Milan for a two-month paid work experience at Pirelli’s headquarters.
The proposals – which included words like “Honesty”, “Perseverance”, “Innovation”, and “Simplicity” - were selected by a jury composed of Bina Agarwal, professor of Development Economics and Environment at the University of Manchester, Thomas Goetz, former editor of Wired magazine and scientific thought leader, Steve McCurry, photojournalist and author of the 2013 edition of the Pirelli Calendar, Carlo Ratti, director of the MIT SENSEable City Lab at the Massachusetts Institute of Technology, Giuseppe Tornatore, film director, producer and screenplay writer, and Sebastian Vettel, reigning Formula One world champion.
The CSR Awards were announced at a luncheon at the National Press Club in Washington, D.C. By recognizing the finalists of the CSR Awards program, PR News hopes to highlight new standards of excellence and point the way for other organizations to follow.
In March Pirelli’s 2012 Annual Report, with graphics by Milan-based Cacao Design, received the “Certificate of Typographic Excellence” from the Type Directors Club (TDC). TDC will feature the report in seven travelling exhibitions dedicated to design and typography in the United States, Asia and Europe, as well as being displayed at the 60th TDC Communication Design in New York City.
Again with the aim of narrating the company beyond the mere figures and technical documents which are a feature of financial statement reports, Pirelli has more recently launched a new creative project to accompany the 2013 Annual Report, called “Spinning the Wheel”. In the new project 10 young rising stars in different fields were invited to join Pirelli in a two-day workshop aimed at interpreting and representing the wheel through their unique talent. The workshop, coordinated by British novelist Hanif Kureishi, included a Brazilian tenor, a Swiss biologist, a Chinese cartoonist, a Danish fashion designer, an Italian chef and an Italian physicist, a Spanish architect and a Spanish designer, an Irish scientist and a Bosnian film director.
For more information on “Imagining the Future with You”:
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